Social Media 101: Brand Building

Social Media 101: Brand Building

Learn how to capitalize on NIL opportunities by building your brand.

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About this course

Welcome to Social Media 101: Brand Building

Creating a personal brand is essential for student-athletes looking to take advantage of NIL opportunities. 

Who should take this course? 

If you are a student-athlete looking to build your brand via social media and INFLCR.

We'll cover: 
  • So, You Want to Build a Brand?
    • What Do You Want People to Think About You?
    • Protecting Your Brand and Why It is Important
    • You're in Control
  • The Shelf Life of a College Athlete
    • Knowing Your Audience as an Athlete
    • Capitalize Before Time Runs Out
    • Offering Exclusive Content
    • Exclusive Content in Real Time
  • Presenting YOU
    • Why Professionalism Matters
  • Content
    • Maintaining a Presence
    • What Are You Passionate About?
  • Engagement
    • Micro-Influencers
    • Interacting with Your Teammates
    • Putting Your NIL Income Back into Your Brand

Curriculum5 Min

  • So, You Want to Build a Brand?
  • What Do You Want People to Think About You?
  • Protecting Your Brand: Why it is Important?
  • You're in Control!
  • The Shelf Life of a College Athlete
  • Knowing Your Audience as an Athlete
  • Capitalize Before Time Runs Out
  • What Are You Passionate About?
  • Offering Exclusive Content
  • Presenting YOU
  • Why Professionalism Matters
  • Content
  • Maintaining a Presence
  • Leveraging Your Season
  • Engagement
  • Micro-Influencers
  • Interacting with Your Teammates
  • Putting Your NIL Income Back Into Your Brand
  • Quiz
  • Quiz

About this course

Welcome to Social Media 101: Brand Building

Creating a personal brand is essential for student-athletes looking to take advantage of NIL opportunities. 

Who should take this course? 

If you are a student-athlete looking to build your brand via social media and INFLCR.

We'll cover: 
  • So, You Want to Build a Brand?
    • What Do You Want People to Think About You?
    • Protecting Your Brand and Why It is Important
    • You're in Control
  • The Shelf Life of a College Athlete
    • Knowing Your Audience as an Athlete
    • Capitalize Before Time Runs Out
    • Offering Exclusive Content
    • Exclusive Content in Real Time
  • Presenting YOU
    • Why Professionalism Matters
  • Content
    • Maintaining a Presence
    • What Are You Passionate About?
  • Engagement
    • Micro-Influencers
    • Interacting with Your Teammates
    • Putting Your NIL Income Back into Your Brand

Curriculum5 Min

  • So, You Want to Build a Brand?
  • What Do You Want People to Think About You?
  • Protecting Your Brand: Why it is Important?
  • You're in Control!
  • The Shelf Life of a College Athlete
  • Knowing Your Audience as an Athlete
  • Capitalize Before Time Runs Out
  • What Are You Passionate About?
  • Offering Exclusive Content
  • Presenting YOU
  • Why Professionalism Matters
  • Content
  • Maintaining a Presence
  • Leveraging Your Season
  • Engagement
  • Micro-Influencers
  • Interacting with Your Teammates
  • Putting Your NIL Income Back Into Your Brand
  • Quiz
  • Quiz